As we approach the release of our Spring 2013 tennis apparel line, the team here at Athletic DNA is buzzing about the changes we made to our style, and the upgrades that we made to our fabrics! Visit our website to view the new line this FRIDAY!
The Men’s Graphic Tee
When you first look at the fabric of our new men’s graphic t-shirt, it might actually look sheer. But, just wear it out on the tennis court, in the gym, or around town, and you’ll see this shirt is anything but flimsy! The weight of our new graphic tee is 40 grams lighter than our on-court performance shirts, so they will come across as feeling lighter than air. Plus, each time you wash the fabric, it will get softer, and never lose its performance.
Athletic DNA takes pride in the technology built into our garments, which provides wicking, anti-odor and UV protectants to our athletes. We built our new fabrics for PERFORMANCE, with thinner, light-weight materials.
Men’s Polo Shirt
Another new fabric that we are introducing is the Pique Mesh, which will be used in the side paneling of the men’s polo shirt, as well as the bottom half of our women’s performance tank tops. In addition to the all the technology mentioned above (anti-odor, moisture management, UV protectants), our pique is a very soft fabric to touch.
Moving on to the women’s Capri Pants and Hot Shorts! We searched high and low for a thick enough fabric that would provide enough support as well as firm compression along with great recovery, so these garments won’t stretch over time. We are confident that our female audience will fall in love with our new ADNA Capri Pants.
Athletic DNA Track Jackets & Half Zips
Finally in the 2013 Spring line, our faithful followers will find new and upgraded fabrics in our track jackets, track pants and half-zips for both men and women. We tested these new items with a select group of athletes, and the response was overwhelmingly positive about the cozy feel of the new line!
We also had our manufacturers brush the inside of these fabrics before production to give it a softer feeling. We also added spandex to provide more stretch, making the clothing more forgiving and comfortable.
On the half-zip we added a zipper garage, so customers don’t have to worry about catching their chin on the top of the zipper … you’re welcome for that one!
Overall, we truly believe that this is our strongest line release to date, not only because our designs are new and fresh, but our updated fabrics have been worn, tested and approved by each of our fit models and athletes who try them on!
Hidden Jems can be Found all over the New Athletic DNA Designs
One detail that we want blast to our fans are the custom prints and logos that we included (or added) to each of our styles. Part of our goal for the 2013 line, was to have some hidden surprises. We have custom prints on the inner lining of waistbands, pockets, and inside our hoody that our athletes may not notice at first glance … or even sixth. In addition to the custom prints, we also made a conscious effort to add 3M Reflective Heat Transfers to the back of the many pieces that show our logo, just a small touch to help our name, logo and slogan shine while our athletes do the same.
We made strategic choices when designing this spring line in an effort to bring our athletes the high-quality fabrics that they need and deserve. As a brand that truly cares about our athletes and followers, we always want to make sure that we establish the high quality products that you can expect to receive with every Athletic DNA purchase … regardless of whether you are ranked #1 or #1 million.